Prepress specialist CRON-ECRM has appointed Gráfica Novaro to represent CRON HDI Flexo CTP imagers in Mexico. The partnership was finalized in late October 2017.

“A new era for Gráfica Novaro begins and we are very excited with enormous expectations of this new partnership between CRON and Gráfica Novaro,” says Ricardo Ramirez, Director General, Gráfica Novaro. “We are convinced that with the extraordinary technological offer represented by CRON and our extensive experience in the Mexican market, the sky is the limit.”

CRON HDI Flexo units are available in three format sizes: 600mm, 900mm and 1600mm. Designed for all digital flexo photopolymer and letterpress plates, ablative films and dry-offset plates, HDI accepts 1-bit TIFF files from almost any front-end workflow software.

CRON HDI outputs at up to 9600 dpi for stunning HD quality while offering exceptional reliability through state of the art optics and innovative mechanical design. With an affordable price tag, 2-year parts warranty and available low-cost service contracts, CRON HDI delivers a very attractive low total cost of ownership.

“We have time to see how well CRON is doing in other parts of the world, it is time for Novaro to stop being a spectator and join CRON and offer devices with the latest technology and at a fair value.” Ramirez continues. “It is rare to find a business partner who is selfless. If you are lucky it happens once in a lifetime.”

“We are thrilled to be represented by Gráfica Novaro,” adds Marshall Hogenson, Director of Sales: Flexo, CRON-ECRM. “There is no question Gráfica Novaro is the top choice for flexo in the Mexican market, and we are very excited for our partnership with them. I’ve known and worked with Gráfica Novaro since 2003, and have the utmost respect for their commitment to serving their customers, delivering the highest quality products possible and with the highest integrity.”